Brand value in the heart of wine country

In the context of a seminar for a British retailer, Tematis organised a two day seminar in the heart of of wine making in France, Bordeaux. The objective was to learn from one of the most famous chateaux – part of a global luxury brand – how to keep a difference in a global and competitive world as well as maintaining high end products. The first step was the harvest. Participants worked for two hours at the famous chateau (which dates back from the 16th Century) to select and pick up the grapes. A hard and physical work which was appreciated but not as much as the gastronomic dinner that followed.

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Then participants worked out the assemblage of wine, were taught how to read, smell and taste wine from the seed itself to the final product. They visited the chais and learned from the master the process of ageing and maturing. During the course of the seminar, participants also met with people from logistics, sales and marketing to get the full picture of how a luxury brand works in a competitive wine world. Emphasis was also put on marketing for a niche market whilst guaranteeing top quality. This two day overview has been the occasion to benefit from very pragmatic people who have been open to discussion and forward thinking. It was also the time to taste and enjoy some of the best wines in the world.

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